Dark Matter has committed to a long-term study into the ever-changing culture of cloud technologies. On our journey of exploration, we have collaborated with global technology brands and government bodies to provide educational thought leadership to technologists across the globe.
We partnered with HPE and VMware to uncover when the term ‘cloud’ became so Clouded. Our journey culminated in an accessible, industry-wide, global documentary called Clouded. This original film uncovered the culture of cloud, how it is perceived, how technologists should develop cloud strategies and how, ultimately, putting the right workloads, in the right place, for the right reasons rings true.
Dark Matter developed a full campaign strategy and deliverables to launch the film into market. Clouded continues to gain traction and momentum. It has not only had a significant impact on the cultural framing of the appropriate use of cloud, but it has also carved out a movement for radical honesty around technology.
Our research, interviews and data collection is based on corroborated views and validated evidence. We believe in gathering information first-hand, using principles of anthropology to understand unspoken truths.
Our growing catalogue of research understanding nuances in individual behaviours, organisational cultures, industry trends and political factors across the globe.
A decade on from the UK’s cloud-first policy, a huge proportion of workloads and data remains on premises. Why?
We explore the challenges associated with public cloud and aim to dispel the myth that public cloud-only is a desirable path, fit for purpose.
Every decision in cloud has a ‘cost’, an economic cost, and an environmental cost. In this new journey of discovery, we aim to uncover the true cost of technology decision-making.
We’re asking if decision making is costing businesses and the planet more than it should. Is it the technology or is it the way we are using it?
Organisations across the globe have found themselves unconsciously hybrid. Public cloud-first government mandates have led to an unplanned state of flux between operating models.
We interviewed some of South Africa’s leading CIOs and technologists to explore the opportunity cloud provides the nation and the future of citizen services.